LG Electronics (Thailand) Co., Ltd. is celebrating its 37th anniversary in Thailand with a grand launch of a special campaign titled “Affectionate Intelligence for You”. This initiative expresses heartfelt gratitude to consumers and key partners who have continuously supported the LG brand, while reaffirming its position as a global leader in technology and electrical appliance solutions that deeply understands and connects with the lifestyle of Thai people.

Over the past 37 years, LG has grown alongside Thai society, committed to delivering innovations that genuinely meet the needs and enhance the quality of life for Thai consumers. This long journey has made LG not only a technology leader but also a brand that understands the desires, preferences, and lifestyles of Thai people better than anyone else. This connection has enabled LG to create products and services that are perfectly suited for the Thai market.

This year, the ‘Affectionate Intelligence for You’ campaign is not just a celebration of business success but also emphasizes the strong relationship we have with Thai consumers. Mr. Songhan Jung, CEO of LG Electronics (Thailand) Co., Ltd. stated, “Over the past 37 years, we have learned and grown alongside Thai society, allowing us to deeply understand the true needs of Thai consumers. This understanding drives us to continuously develop innovations filled with ‘intelligence’ that come with the ‘charm’ of care, ensuring that every LG product meets the needs and contributes to creating ‘Life’s Good’ for every household in Thailand.”

In July, LG is preparing numerous activities to celebrate this special occasion, including the launch of a new advertisement, special online and offline events, and fun activities with influencers to convey the brand's identity, viewing appliances as more than just innovations, but as helpers that understand real life, providing comfort every day and enhancing every moment at home.

Moreover, LG is offering special promotions for consumers to enjoy shopping with ‘Exclusive Promotions for Purchases at Leading Department Stores and Authorized Retailers Nationwide’ from July 1 to July 31, 2023. Consumers will receive numerous benefits, including up to 40% off on selected items, buy one get one free promotions, bundle offers, special pricing on subsequent purchases, an additional discount of 1,000 baht when buying from two categories, and 0% installment plans for up to 10 months. Additionally, there will be a ‘Special Promotion Exclusive to LG.com’ from July 4 to July 27, 2023, featuring discounts of up to 60% on selected items, buy one get one free offers, bundle deals, an additional 10% discount for LG Members, a special LG Birthday coupon of 2%, 0% installment plans for up to 18 months, and free shipping with no minimum purchase. More details can be found at www.lg.com/th/birthday25.

LG invites Thai consumers to join in celebrating 37 years of connection and experience innovations from Korea that truly understand you, along with the experience of ‘Affectionate Intelligence for You’ from LG available today.